Deodorant is truly a hygienic work of magic and that was the primary focus in this native deodorant campaign. Deodorant is seen as a necessity and is prone to be the subject of bad advertising so the goal was to turn a rudimentary hygienic item into something profound. Since Native uses natural ingredients the idea of it being correlated to witchcraft and potion creation was a concept that could make native interesting. Each piece within the campaign focuses on the everyday life of a witch and the daily activities she engages in. The design elements of the print ads are inspired by occult storybook illustrations.