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Topo Chico - Rock Farm
Integrated Campaign
Topo Chico Rock Farm is an idea that accentuates Topo Chico's claim of being 100% mineral water from the source itself. This campaign showcases four rocks that are indigenous to Mexico engaging in activities such as laughter, exercise, eating and sleeping to create Topo Chico. Water that is imbued with human characteristics and personality ultimately tastes better than the water we that we are accustomed to.
My Roles: Art Direction and Design
Sarah Stork: Copywriting
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