The Ask:
Build awareness for the updated Xcel Energy EV program, with new creative and a media approach that builds on previous year success.

The Challenge:
Buying an EV is easier than ever - but figuring out the right charging options can feel complicated. Our challenge is to connect EV buyers with different home charging needs to the right option for them.

Our Solve:
Create a spot that shows the excitement of starting your day with a fully charged EV thanks to Xcel Energy.

CD: Ali Sooudi & Alex Barrett
Copywriter: Leo Kellogg
Cinematographer: Johnny Stuckmayer
Director: Steven George