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[ Type ]

Art Direction & Social

In Best in Class, the first-ever reality show made exclusively for social, six creators took on content challenges under one roof with a $100K brand deal on the line—all powered by Xfinity WiFi.

Betting on the next generation of creators paid off. Best in Class drove 300% more WiFi connects year over year, becoming Xfinity’s most successful University campaign ever.

CD: Jon Colon, Kyle Johnson & Ali Sooudi
ACD: Claudia Butler & Colby House
AD: Patty Karafotias & Artur Un
CW: Cat Young & Leo Kellogg

PRESS: Variety, The Wrap, TipRanks, Association of National Advertisers , Little Black Book, Telecompaper , Cable & Satellite International, Tubefilter, Net Influencer, Further&Better Substack , The Social Juice, Substack, The Drop, Ad Age

[ Year ]

2026

XFINITY BEST IN CLASS

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