The Ask:
Create a repeatable content series that shows off product features – especially the ones that make you say, “Oh wow, that’s way cooler than I thought!”

Well had Mike, the Xfinity tech expert, create talking-head videos that are concise and straight to the point to answer three simple questions about Xfinity features: What is it? How do I use it? Why would I use it?

Visually, we used big bold type treatments and fun illustrations over Mike’s green-screen narration – all wrapped in a fast-paced yet minimalist editing style.

It’s straightforward about the facts, with some extra personality infused to make it feel at home on social.

Copywriter: Leo Kellogg
CD : Kyle & Zack Johnson
ACD: Mattie Techner & Annie Heimsoth
Editors: Maya Rait, Alejandro Romero and Griffin Hudson